Map related search terms to a useful destination page before producing more content. The mapping helps visitors find a complete answer and helps your team avoid maintaining several pages that perform the same job.
01 Connect keywords and pages
- List your current service pages and guides with their main purpose. Include important pages that already receive enquiries or relevant search traffic.
- Open Projects > Planner, select a plan and review its Keywords tab.
- Set the intended page in the URL field for each relevant term. Group variations with the same purpose around the same useful page.
- Review the planner's URL view for gaps and overloaded pages. A page trying to cover unrelated purchase and support tasks may need a clearer structure.
- Compare the intended destination with the page actually ranking. Investigate internal links, page titles and overlapping content before assuming the search engine chose incorrectly.
- Where pages truly duplicate one another, plan a reviewed consolidation and appropriate redirects. Keep distinct pages when they answer different questions.
- Update the planner after publishing, renaming or retiring a page and test the links from related content.
Common questions
Does assigning a URL force Google to rank it?
The planner records your intention. It does not control indexing or ranking. The page's content, accessibility and wider site signals still matter.
Should I redirect every page that ranks for the same phrase?
No. Different pages can legitimately address different aspects of a topic. Examine their purpose, traffic and customer value before consolidating.
Can I plan a page before it exists?
Yes, record the intended destination and a creation task. Keep planned URLs out of public navigation until they serve useful content.